Marketing communication

The brand that is going to be presented to the public is Armani. The marketing tool to be applied is such PR instrument as special event. Special event as a part of PR strategy is usually employed to enhance brand awareness, as well as to strengthen brand loyalty. Special event is also the best tool to draw attention of mass media and in a very gentle not pushing manner make media mention the event in their news blogs, cover stories or journal articles. The actual event is the presentation of new Armani perfume for women. Considering the fact, that the chosen brand is a luxury one, the event organized should maintain the spirit of luxury, comfort, exquisite taste and sophistication. The name of presentation is â€Å"Armani – you and only!† Since the target audience is women from the upper rank of society, the name should emphasize not just the femininity of each particular woman, but also her status, her so-called â€Å"chosenness†, i.e. the fact that she belongs to the circle of â€Å"chosen† best people. The name is important in PR and marketing communication, as it must reflect the main idea of the event; it should be simple but sound. The objectives of the event are: To create a news precedent; To draw media awareness and interest; To enhance brand awareness; To strengthen customer loyalty. The goals of the event are: To tell about new product entering the market under â€Å"Armani brand† – to show its advantages to target audience; To ensure initial try of the product; To get immediate feedback from target customers; To initiate mentioning the brand in media sources. Target audience of the event: celebrities – mostly women; journalists; market experts; company representatives. Planning process. First of all, it is important to find appropriate premises where the event would be held and appropriately equip and design it. The design must be consistent with the general strategy and creed of the presentation, thus it should emphasize the luxury and style of the brand. The location of the premises must be convenient and easy to find. Otherwise, the guest will not simply be able to present there. Moreover, it is also important to understand that all business and celebrity people are very bust. So, they will not spent their time trying to get to some unknown place. Secondly, it is important to make a list of invited guests. Special attention should be given to media representatives. It is crucial to choose TARGET media, which can be possibly interested in covering the event. Thus, for â€Å"Armani perfume† target media are: lifestyle magazines, journals for women, entertainment TV channels, lifestyle TV channels. It is necessary to take care of invitations and ensure that all the invitations are given to guests. Invitations themselves can present a marketing tool if design appropriately. Thus, it is recommended to use the services of first class design-agencies and polygraphists. No mail or e-mail is admissible to distribute invitations. It is preferable that invitations are handled by specially hired people. It will not only ensure that all our guests get their invitations, but also will emphasize the special status of the event. The third important point is providing for the proper announcement of the event. Both media and marketing support apply. First of all, it is important to launch a small preliminary PR campaign of informational character in order to stipulate the interest for future event. In order to provoke media interest, it is necessary to start acting about two months prior to the event implementing information campaign. This campaign should include: the rumors about future fragrance; short articles in press; commentaries of company’s management that somehow slightly touch the theme of the new perfume; Marketing campaign should be the logical continuation of the PR campaign started. Marketing campaign should be based primarily on advertising. It is preferable to use the following types of advertising: advertising in press – the target media sources that were mentioned above (entertainment; lifestyles; for women); billboards and citilights; Outdoor advertising is not recommended, since we deal with a luxury product, we need to choose adequate advertising carriers. However, it is very important to keep in mind, that it is very easy to cross the line and give too much information during this preliminary campaign. It would be a mistake, since all the essential and important the target audience must get visiting the event. Moreover, using heavy advertising it is possibly to provoke substantial interest of customers so that the latter would inquire about the product (having a desire to purchase it) at the point-of-sales and would be disappointed not be able to buy perfume. Thus, it is crucial to mention at the advertisement something like â€Å"Soon to come† or â€Å"In future in your stores†, just letting target customers know that it is not possible to buy the product right now. Announcing the event Three days prior to the event, it is necessary to write and sent to all target media press-release announcing the event. Press-release is a short description of the upcoming event. The obligatory requisites of press-release are: date of the event, place and time of the event, short description, key participants, the date when the release is written and sent, the contact details for journalists’ accreditation. Press-release not just tells about the upcoming event, but it is also used often by the journalists to prepare their materials afterwards. Moreover, press-releases can be posted in some media and informational agencies, what will ensure additional mentioning of the company or brand in media. Press-release should not be too big. It should short but clear. Press-releases are printed on the company’s brand style paper containing logo of the brand. The actual event At the date of the event it is necessary to make journalists’ accreditation writing: the name, contacts, media represented of the journalists present at the event. Provided with such a list, it is easier to track whether the info about the event was published or not. Another important thing to prepare is special press kit to handle to journalists during the event. The typical press-kit should contain: brief info about the company and the brand presented; agenda of the event; short description of the event (based on press-release); detailed description of the product. Press-kits help journalists to prepare their materials for coverage and increase the chances of the event or the brand to be covered in media. Moreover, press-kits can be also a marketing tool. Special leaflets and small booklets with info about the company and the brand should be in easy distribution, so that all visitors can take out such materials. This will ensure additional soundness of the company and brand. Evaluation The final stage of event organization and media support is preparing and sending-out post-release and monitoring media coverage afterwards. The post-release states in the past tense that the event took place and contains the short description of the event. Post-release are sent to all target media as well. The monitoring phase is quite important, since it enables us to evaluate how effective the organization of the event was. The media monitoring shows: how many articles, comments or other materials appeared in media after the event; what emotional character those materials have –positive, negative, neutral; what type media covered the event – magazines, TV, newspapers etc. In general, the effectiveness of the marketing communication of the special event can be based on: the number of visitors; the comments and materials in press; the width of media coverage; the volume of sales short time after the event. In such a way, special event organization should necessarily be supported by appropriate marketing communication that must contain both PR and advertising support. The essential instruments are press- and post-releases, press-kits and other marketing tools (info leaflets), advertising in press, billboards and citilights. An important post event procedure is media monitoring. References 1.   Applbaum K. (2004) â€Å"The Marketing Era† Routledge, New York 2. Brown S. (2000) â€Å"Imagining Marketing: Art, aesthetics and the avant-garde† Routledge, London 3.Cateora P. (1990)†International Marketing†, 7th ed. Irwin, Homewood, IL 4.Drucker P. (1977) â€Å"People and Performance† Harper College Press, NY 5.Eastman S. (2000) â€Å"Research in Media Promotion† Lawrence Erlbaum Associates, Mahwah, NJ 6. Goleman D.(1997). â€Å"Emotional Intelligence: Why It Can Matter More than IQ† Reprint edition, Bantam, NY   

How to Make Kool-Aid

There are five simple steps on how to create this candy tasting drink. Choosing the proper packet of flavoring is the first step in making Kool-Aid. Check your local grocery store’s shelf for a variety of flavors, from Mountain Berry Punch to Tropical Blue Hawaiian. They are very cheap, usually under 65 cents. After choosing the flavor that suits you, the second step is making sure you have the correct and necessary equipment for making Kool-Aid. You will need a two-quart pitcher. Next, find a long spoon, a one-cup measuring cup, a water faucet with drinkable water, white sugar, and an ice tray full of ice. Then, you are ready to mix the Kool-Aid. Third, grab the left edge of the kool-Aid packet between your thumb and index finger. With your other hand, begin peeling the upper left corner until the entire top of the envelope is removed. Next, dump the mix powder of the envelope into the two quart pitcher. The powder will float before settling on the bottom of the pitcher. Then, take the measuring cup and scoop two cups of white sugar into the pitcher. At this point you will be adding the water next. Place the pitcher under the water faucet and slowly turn on the cold water. After the pitcher is filled within two inches of the top, turn the water off and prepare to stir. With the long spoon inside the pitcher, stir in a clockwise motion until all of the powder is dissolved. Taste it. If the Kool- Aid is not sweet enough for you, feel free to add as much sugar as you please. Fourth, when you are finishing the Kool-Aid to your liking, rinse off the spoon and the measuring cup. Take a eight to 32-ounce cup and add ice. Then fill the glass with Kool-Aid. Go to your favorite lazy-boy chair, put your feet up, turn on the Football game that’s going on and drink away. After all, Kool-Aid makes the world go round. There are many other ways and methods of making different types of Kool-Aid. You can go ahead and try it my way or you could always go online and check out all the other different ways to make this delicious drink. Whether it is just for the family, work, or for parties.

Legal Implications for Human Resources Management

Human resources are the most important resources in an organization and there is a need for human resource management to consider legal implications for every decision they make in regard to employee benefits. Today, organizations are faced with numerous challenges in sustaining a well-motivated workforce. To ensure that an organization retains the best human resources, several measures are put in place key of which is employee benefits, which is given to the top or executive employees as a motivation to ensure that the organization retains such employees. Employee benefits range from organization to organization but generally, they include short-term benefits, long-term benefits, termination benefits as well as post-retirement benefits. (Armstrong, 2002). Pay gap is one of the greatest issues that companies face with regard to employee benefits. Although the pay gaps can be explained by human capital differences, the travel patterns of different employees, there is also the other dimension of occupational segregation as well as workplace segregation, which has been found to bring disparities in regard to employee benefits. (Lowman, 2002). Pay gap can be a source of demotivation of staff as well as a leading cause of lack of unity of purpose in an organization. Whenever an organization decides to reward men differently from women this can be a source of conflicts in the organization and it is therefore, major challenge organizations are faced with today. Pay gap characterized by gender is a legal problem as it boils down to discrimination in the workplace. This has implications both for the employees involved as well as the organization given the fact that, these differences in employee benefits allotment creates a feeling of discontentment. In situations where the difference in pay is as a result of level of education or work experience, then this is understandable. However, often employee benefits have been found to be abused by human resource managers in designing rewards. (Thrope, 2000). Discrimination especially based on race, gender, nationality and color is a major issue that companies face with regard to employee benefits. It is evident that, the economic security of employees is very much dependent on other variables such as race, color and nationality something which can be seen as a major issue that companies face with regard to employee benefits. The fact that there are very many immigrant workers in the USA, has created an enabling environment whereby employers can abuse the rights of employees in regards to employee benefits without having to worry about legal implications since most immigrant workers do not have valid papers and it is therefore, not possible for such employees to take legal actions against employers even whereby there are cases of discrepancies in awarding of employee benefits. (Lowman, 2002). The other challenge facing companies with regard to employee benefits is the requirements by the law for a minimum wage rate. This is an issue in that, many companies have been forced to disregard employee benefits citing the mandatory minimum wage limit as being burdensome and being non-responsive to changing market situations. For instance, the wage limits fail to bear in mind that times are changing and competition is becoming stiff with globalization and pegging rewards on other factors other than market forces is likely to have a negative impact on employers decisions regarding to employee benefits. As a result, many employers are less willing to award employee benefits solely because they consider the minimum wage limit requirement as burdensome and exorbitant. (Armstrong, 2002). Over emphasis of pay as a form of motivation is a major issue that companies face in regards to employee benefits. Many companies offer employee benefits in terms of monetary value in total disregard of evidence showing that money is not always a motivator to every employee as there are some employees who work for different reasons other than money. The challenge companies face in this regard is to reform their employee scheme to reflect different needs for their employees. (Thrope, 2000). Finally, there is the dilemma of just how effective are employee benefits in increasing performance? Employees’ benefits as administered in many companies are meant to boost the morale of employees as the prospects of employee benefits is thought to have a positive impact on employee loyalty and commitment to duties. However, the issue arising here is the fact that, by just giving post-retirement benefits or long-term benefits as well as travel allowances, this does not automatically guarantee that employees will remain loyal and committed to the organization. To deal with the issues raised above, organizations need to work on programs, which are agreeable to both employers and employees by involving employee unions in designing of employee benefits packages. This will ensure that every interest is taken care of. Another important thing that organizations ought to do to deal with the issues above is to address human capital differences, especially those differences arising from other factors other than level of education or work experience. There is also a need for organizations to put in place strict rules and regulations as well as workplace policies to do away with any form of discrimination in the workplace, which ultimately reflects on the awarding of employee benefits. It is also important that organizations de-emphasize employee benefits as a form of motivation and opt for other types of rewards, which have little monetary connections. If the above is done, the problem of ineffectiveness of employee benefits will be dealt with and organizations will address the challenges of employee benefits. Potential future issues that organizations will encounter regarding employee benefits may include; high demand for tuition reimbursement considering the fact that due to rapid spread of information technology, new knowledge is released into the market at a fast rate, which means employees have to keep updated through employee training. Another area or potential future issue that organizations may encounter in regard to employee benefits is any new legislations especially aimed at either legalizing the immigration status of all immigrant workers or expelling the immigrant workers. (Lowman, 2002). In conclusion, it has emerged from the above discussion that, major issues that companies face with regard to employee benefits include; pay gap, gender discrimination, over emphasis of employee benefits as a form of motivation as well as lack of clarity on the effectiveness of employee benefits to employee performance. It has become evident that organizations need to de-emphasize on employee benefits as a form of motivation and in addition, there is a need for employers to deal with the problem of discrimination as well as the discrepancy in pay gap. Lastly, employers need to reposition themselves in readiness for future legislations, which may have impact on employee benefits such as legislations on immigration and minimum wage limit. References Armstrong, M. 2002. PP.110-120. Employee Reward. 3rd Ed. CIPD. Lowman, R. 2002. PP.104-109. California School of Organizational Studies Handbook of Organizational Consulting Psychology. Jossey-Bass. Thrope, R. & Homan, G. 2000. PP. 89-93. Strategic Reward System. FT. Prentice Hall. Â  

Applying Critical Thinking to Decidin on Return to School for Essay

Applying Critical Thinking Skills to Make a Decision on Return to School for Graduate Study - Essay Example The primary focus in making a career decision pivots around an individual's internal goals, needs, and the pursuit of satisfaction. Vocational psychologists have advanced different theories to explain the process by which an individual makes a career choice. These range from a person-environment fit (Holland, 1997), to a person's current self-concept (Savickas, 2002). Many people like me, after working in the "real-world," develop a strong interest in a new field, and therefore, make a decision to return to a graduate school. In my case, it's a renewed interest in the field of psychology; coupled with a strong passion to seek a second career in academia, which compelled me to invest in a master's degree of choice. Incidentally, my first career in the army was more of a circumstantial dictate. Having been raised in a single-parent family, and the oldest of the siblings, I had decided to drop out of college in 1987, for want of a secured career to support my family. Although the penchant to study psychology remained active and potent, the immediate external factors affecting the family, forced me to shift my priorities. Revisiting academics remained a plausible option for the future. I also understand that returning to a graduate school is a huge investment, both in time and finance. Having already completed my Master's degree in Education and Instruction in 2008, from the University of Phoenix, I had a clear notion about the academic environs there, and the expectations from me. I also had a fair idea of the program on psychology being offered there, and the great credentials of professors and support staff in the university. Another aspect of my decision to pursue a master's program stems from a perceived increase in the earning capacity, and professional growth, for a master's degree holder. According to the U.S. Census Bureau ('The Chicago Flame', 2005), a person with a master's degree can earn around $500,000 more over their lifetime, than a person with a bachelor's degree, and the earnings increase by about $1,000,000 for each additional degree. I also strongly believe one must have fun - for life indeed, is one short burst. One way of achieving this is to discover one's niche area and drive one's career passionately and effectively, enjoying every moment of it. My return to the graduate school ensures this, and packs my future with a myriad of possibilities that would make me feel satisfied, and have "friends for life."Â  

Effective Communication Skills Essay Example | Topics and Well Written Essays - 1500 words

Effective Communication Skills - Essay Example Effective communication skills are thus necessary to provide effective services in health care. Paul Leagans defines communication as the process by which two or more people exchange facts, ideas, impressions and feelings so that each person gains understanding of use, intent and meaning of the message (Schuster, 1999). Communication includes verbal as well as non-verbal exchange of information. It is necessary to practice effective communication skills in nursing so as to understand, empathize and support patients (Carrol and Dolly, 2008). This paper will elaborate on two elements of effective communication and the skills pertinent to these elements. It is crucial to develop effective communication skills so as to overcome the various barriers to communication. In nursing practice, barriers to communication include physiological, personal, cultural, psychological and physical barriers. Physiological barriers, for example, altered mental state may interfere with the patient’s ability to interpret information. The nurse’s attitude, knowledge and feeling towards a patient may also impede communication. Physical barriers include noise, distance and other environmental factors that may impede communication (Schuster, 1999). The elements of effective communication include the sender, message, channel of communication, receiver and feedback (Schuster, 1999). The sender (source) formulates programs and broadcasts the information, which they want to communicate. The effect of the message is dependent on the sender’s attitude, knowledge, social status and communication skills. The message is the information in physical form conveyed to the audience. The channel of communication is the media used by the source in facilitating communication to the receiver. The receiver decodes, translates the meaning and acts upon the information received. Feedback is the reaction to the information conveyed by the sender. This paper will focus on the message and the channel and the skills therein. There are various forms of message. They include words, signs, symbols and pictures. It comprises of message code, content and treatment (Schuster, 1999). Message code defines any form of signs and symbols that are structured in a meaningful format to the same people. This includes the use of language to convey information. Message content defines the material that is in the message. This is selected by the sender in putting across his information. On the other hand, message treatment shows the decisions which the source undertakes to select and arrange the codes and content. The message communicates the sender’s feelings, intentions and attitudes towards the audience (Balzer, 2007). In nursing practice, information is conveyed from one person to another within a short time. Effective communication skills are necessary to avoid errors in vital information, for example, treatment of a patient (Balzer, 2007). In effective communication, a messag e should elicit the desired action from the audience. It must be clear, timely, specific and in line with the intended objectives. This means that the nurse should ensure that the message is brief, accurate and meets the objectives of its purpose. In addition, the message should be conveyed in a language that the audience can understand. The use of complex vocabulary to explain the patient’s disease and treatment will interfere on the patient’s ability to understand as well as accept their condition. Nursing practice also involves gathering information about the patient, symptoms and their effects to the patient. The use of a common language will enhance understanding between the patient and the nurse (Christie and Robinson,

Rewrite Essay Example | Topics and Well Written Essays - 500 words - 4

Rewrite - Essay Example There are different pricing policies of Foodmart, which can be explained by the company’s convenience of retailing and potential profits gained from sale. Therefore, Internet prices differ from prices in the shops of the Company. Under conditions of agreements for online operations, Todd had to pay retail price, which is not indicated in the Internet. Henry Cheeseman states in his book, The Legal Environment of Business and Online Commerce: Business CurrEthics, E-Commerce, Regulatory, and International Issues, (2010) that to enforce a contract, there is a need to follow these requirements: to consider agreement, consideration, contractual capacity, and a lawful object. Todd was ready for agreement, when he agreed upon terms and conditions of online transaction. Todd was also considered about the sum of money, which he had to pay for the sauce. The object of the contract, chocolate sauce, can be considered a legal element. Thus, it is possible to claim that this contract is enf orceable. Todd wanted to buy chocolate sauce at a lower price, which existed in real environment only and was unavailable in online world. The store has a right to sell goods and products in accordance with its real pricing policy. In case a customer is dissatisfied or wants to change any issues of this policy, his claims are irrelevant. Thus, in this case a contract specifies that advertised prices are not applicable for online purchasing, which means that the contract is enforceable and Foodmart wins. Nevertheless, in case Todd did not sign in the contract and he did not mark â€Å"I agree† option online, this contract cannot be enforceable. The clients of online purchasing should agree upon the terms of agreements and contracts, otherwise there is no enforceable power in online purchasing. From another perspective, purchasing in the real world requires that customer

Statistical Analysis in Nursing Essay Example | Topics and Well Written Essays - 1250 words

Statistical Analysis in Nursing - Essay Example 2.Non parametric tests like Chi square tests and Fischer’s test (as used in this study) are used when the sample size is small and does not represent the population in totality and also when the variables are ordinal, nominal and discrete variables( variables which cannot be measured and even if measured cannot be extrapolated to decimal places). Chi square value evaluates the association or independence between the two variables. If the probability value (p value) for null hypothesis for a particular value of chi square exceeds the critical chi square value then it is inferred that the two variables are not independent and the two variables are significantly associated with each other. ... ean importance values for each factor for the group of 21 nurses studied which were likely to influence decision making patterns were- future health status, 39%; family input, 19%; person's age, 13%; extra cost to agency, 12%; functional status, 10%; and mental competence, 6%. There were three other decision-making patterns, each exhibited by one nurse: One nurse relied heavily on mental competence (43%) and person's age (52%), another emphasized mental competence (43%) and functional status (29%), and the third used extra cost to agency (66%) supplemented by person's age (18%) for treatment of ID. Nurse's work site, age, education, and years of experience did not discriminate among these decision making patterns in this small pilot study sample.(These factors were not associated or correlated with decision making ) 3. Parametric tests like Student’s t test and ANOVA wee not suitable for this study as because the variables in question were not quantitative variables(measuremen t variables) and also because the sample size was too small. 4. The strengths of the study was rather than a prescriptive or normative perspective on decision making the method revealed how actually a decision making happens in a real life simulated situation. The measurements were appropriate in relation to chi square, Pearson’s r and Fischer’s test considering small and non-representative sample of the total population. The study design included all the appropriate variables that could have affected decision making process. The limitations were the sample size which needed to be more to have a correct extrapolation to the ID population treated at the ED on totality. Real-world decision making may depart from what was found in this study because simulation provides only an approximation of

Marketing Essay Example | Topics and Well Written Essays - 1000 words - 19

Marketing - Essay Example The conclusion the authors draws through this article is that, all the contemporary organizations need to set their organizational culture and thereby define their corporate identity. This process will result in creating an optimal bridge between the internal working environment of the organization and the external environment like the marketplace and other relevant environments. So, by analyzing the authors’ perspectives about organizational culture, this synopsis will discuss the importance of common and workable organizational culture, for the effective functioning of organizations. Organization is a ‘structure’, in which ‘collage’ of workers will do their allocated work under the supervision of a leader. This team of workers like the five different fingers in one’s hand will be different from one another having different characters, attitudes, education, background etc, etc†¦and the unison of these different humans under a single organization to reach a target is, and will always be a difficult proposition. As these different humans could create a different organizational culture, the success rate will be minimal. But, according to the authors, if a perfect, feasible and importantly common organizational or working culture is ‘operationalised’, through out the organization, the organization will be a success story. And, the ‘script’ for this success story can only be scripted, by an effective leader or a manager. The statements and actions of the managers simultaneously affect the image and identi ty of the organization (Hatch & Schultz, 1997). One of the important first tasks of a leader in an organization (both in a new organization and in an existing organization) is the creation of a Culture. The authors Hatch and Schultz, points out that the creation of an organizational culture is a complex process in which the organisations’ personalities, identities and images should play a major role

Strengths, Weaknesses and Plan of Action of an Analysis Essay

Strengths, Weaknesses and Plan of Action of an Analysis - Essay Example I have also been able to use a variety of sentence structures like simple, compound and complex sentence structures which help articulate my thoughts in a proper manner. Very short paragraphs keep the reader interested. I am also able to, as it shows by my draft, discuss both the sides of the issue so that the reader may be able to get a better idea about the positive and negative aspects of the issue at hand. It seems that I am very efficient in the presentation of my draft as the tone remains the same and all textual evidence is properly cited. It seems that I have been unable to specify a specific audience for my text. This may have led to some confusion for the reader as to for whom the text is really intended for. The text is not confusing in itself, but still, there should have been audience specification. I have not used any metaphors. The text seems to be less literary and more philosophical, which is something that many readers who are looking for some scholarly text might get disappointed about. Also, I have not used any external source which may have been necessary to back up my opinion. I have generalized the issue according to my own opinion, and there is no external source to support my argument. Other than these points, I have not come to know any noticeable weakness in the structure, layout and presentation in my text by way of my instructor’s and peer’s feedback. The first thing I need to revise is that I should incorporate some external sources in my text to back up my argument. I think it is very important as one is able to give more evidence to support one’s point of view. This involves research, and I must be able to do this by looking up for literary sources in the library and over the internet. I must, however, first consult my instructor to determine whether an external source is actually required in the first place. The second thing that I need to think upon is specifying my audience.

Employee relations(Royal Mail) Essay Example | Topics and Well Written Essays - 2000 words

Employee relations(Royal Mail) - Essay Example It is at this time that the people started forming groups and placing their demands together. That is when the concept of union took birth and the people started getting unionized. The union started placing demand in the form of collective bargaining. There were other methods of negotiations too that were developed. It is in the following pages that this method of negotiation of conflict is discussed. the process of discussion follows the critical analysis of the success and effectiveness of the collective bargaining method from the view point of different researchers and then going on to study the other methods of negotiation. According to Aidt and Tzannatos, who studied the effect of collective bargaining on the macroeconomic environment, found that ceteris paribus the countries that have high levels of coordinated collective bargaining are accompanied by low levels of unemployment. It is found that in the countries where there is more coordinated bargaining the quality and the quantity of the job increase (Aidt and Tzannatos, 2002). In another paper the researchers argue that countries where there is high levels of bargaining there is poor performance on the economic front. However the adverse effects of the bargaining coverage can be covered by more coordinated effort towards bargaining. The researchers argue that the process of bargaining efforts is most important in times of economic growth rather than in stable economic conditions (Aidt, and Tzannatos, 2008). According to the researcher individual representation is fast becoming a fact to place ones demands in the private sector for a wide variety o f reasons. Thus the author argues that in case of modern private organization the significance of collective bargaining is on the decline (Troy, 2000).according to card the effectiveness of the collective bargaining mechanism or the fact about whether the collective

Attributes of Professional Bartender Essay Example for Free

Attributes of Professional Bartender Essay Bartenders know the difference between art and science. They understand that bartending is a science because in mixing drinks there are rules to follow, standards to obey and procedures to do. It is not just pouring all the drinks together in one glass and then serve it. Bartending is also an art because bartenders make an art form out of their profession. Aside from following the standards, they also use their creativity, imagination and individual way of enhancing the usual preparation of the beverage for the purpose of visual perception, odor detection, and taste stimuli. Professional bartenders possess many skills and characteristics that make them successful. 1. Good personality A bartender must have an ability to interact well with different people. He knows how to show his best asset as a bartender when he is in front of the guest. The totality of the bartender can be seen not only with his physical attributes but also through his words, actions and way of thinking. 2. Sense of humor Bartending is a serious job. This needs focus and presence of mind. But, a good bartender knows how to work properly, yet, laugh that sometimes, cracking jokes is being part of his functions. It is nice to learn that laughing is still the best medicine especially in front of unpredictable guests. 3. Well – groomed A bartender must have good personal hygiene; maintaining oneself healthy, wearing clean clothes and proper attire, keeping hair, teeth and fingernails clean and sanitary. A well – groomed appearance helps bartenders seem more approachable and professional. 4. Physical stamina Bartending is a job that requires long hours standing while preparing, mixing, serving and bussing out soiled glasses behind the bar counter. Sometimes, part of this is lifting heavy boxes and cases of drinks to set up the bar. A bartender must be physically fit and strong enough to do the day-to-day activities in the bar. 5. Basic skills in Math In bartending, the fundamental operations in Mathematics are applied. The skills learned about this in school allow the bartenders to make changes and measure drinks accurately and quickly. It also helps the bartender as well as the managers to realize their profit versus expenses at the end of every operation. 6. Multi – tasking Bars are busy especially peak nights and salary days. The bartender must make sure everything runs smoothly during his shift by learning what and how to do other tasks aside from mixing and preparing drinks. 7. Good memory Bartenders need to remember everything from drink recipes to customers’ names. Even brands of drinks, proof, country of origin, and major ingredients are needed to remember when a bartender presents and serves beverages to guests. 8. Great smile A great smile is a key since bartenders smile a lot. It does not only makes the bartender good looking and presentable, but this helps attract guests, let them feel that they are very welcome and a smile will make the first time guest, a regular guest. Bartenders must be aware of everything around them at all times. They have to know the drink levels of everyone’s beverage, and must see new customers as they approach the bar. A second set of eyes in the back of their heads would be a remarkable evolutionary improvement and in failing that, bartenders need to be constantly alert.

Is Money Evil Essay Example for Free

Is Money Evil Essay Most people have heard of the phrase â€Å"Money is the root of all evil†. Often people will think this phrase is not true. In this society, everybody needs money to survive. Money rules over everything. Without it, you cannot purchase anything at all. So how can money be the root of all evil when life would be miserable without money? With money, you can support your family members, help friends with income problems or even donating to the needy people and have a higher standard of living. So the more money you have, the more you make your world a better place to live. However, for every advantage, disadvantages will also apply. The same goes for money, when there are benefits but there will also be setbacks. So then starts the origin of the phrase â€Å"Money is the root of all evil†. People can get so obsessed with money so much so that their character changes. A father can resort to violence to his family members, causing disputes resulting in his family to be broken due to financial problems. Because of money obsession, friends often betray one another over small money issues. When a person is overwhelmed by money, he tends to be greedy and chooses to rather lose his dignity over money. In the world today, there are many increasingly reported cases of theft, robbery and even murder cases due to money disputes as well as reports of siblings fighting against each other for their father’s inheritance. There are also cases whereby people murdered their love ones to claim the insurance money and also cases of people being cheated and conned out of money. There are also cases of kidnapping as well, kidnappers will then blackmail the victim’s family. Because of the greediness in people, money became a temptation on why people get addicted into gambling. Buying lottery, betting on horse racing and football matches, getting into the casino is all for the purpose of thinking to make lots of money in just a matter of time. In the hope of making big money, gamble addicts put all their money on stake. Most of them ended up losing all their savings and therefore they went to borrow more money from creditors to continue their habit of gambling. Instead of winning back their savings, they will probably lose all their money they had borrowed and ended up in more debts. Some were even pushed to the edge and committed suicide. Money is so tempting that people are willing to do anything for it. Some women are even willing to go into prostitution just to earn money for materialistic goods. Corrupted officials took bribes, using money in exchange for unfair advantages. People as young as in their teens would steal goods and trade them for money. Just think of how people are willing to risk their lives and ruin their future for the sake of having more money in their hands. The influence of money is so great that it affects everybody, even children as young as ten years old. There are reports in schools whereby school bullies exhorted money from their school mates, threatening to hurt them if they do not comply. Cases of theft within the family are also largely increasing due to the influence of money. Teenagers stole money from their parents to purchase materialistic items to suit their own needs. Money is so important to people that they can even neglect their own families. A father had to work hard outside to earn more money and seldom have the time to spend with his wife and children. Eventually, his wife and children would only see him as someone who provides money and hence there would not be any strong bonding between them. Money revolves around the world. The phrase â€Å"money is the root of all evil† meant that money issues is the main cause of the many problems faced in life. If you let the money take control of you, you would be obsessed with it and think that your money is never enough. It influences people generations by generations and can cause one to lose his conscience and humanity. Money is the one that manifests the evil in people hearts. So therefore shows why money is the root of all evil.

Engineering Management at Toyota

Engineering Management at Toyota Toyota Motor Corporation is the second largest producer of automobiles in the world. It has its headquarters in Japan and is present in a large number of countries around the world. This multinational company was established by Kiichiro Toyoda in 1937. It was formed as a result of a spin-off from a company known as Toyota Industries which was owned by his father. At present, the company leads a group composed of 522 subsidiaries. Toyota has also ventured in to other fields of business like financial services and production of robots in addition to its automobile production operations. The company, in combination with its parent group-Toyota Industries, forms one of the biggest conglomerates of the world. It also has the honor of being the only automobile producer appearing in the top10 BrandZ name recognition ranking. The premier brands owned by the company include Toyota, Lexus and Scion. It has a majority shareholding in Daihatsu Motors and has a minor share in Fuji Heavy Industries, Isuzu Motors, and the engine, motorcycle and marine craft manufacturer Yamaha Motors. The values adopted by the company’s management have been developed by its founders and have played a significant role in its success. These values have emphasized the importance of terms like, Lean Manufacturing and Just in Time Production (JIT). Toyota has also developed a unique approach, popularly known as The Toyota Production System (TPS) which forms the basis of its Lean manufacturing. The TPS is a wonderful blend of the values adopted by the company and the practices implemented by its management. The system is responsible for ensuring a proper coordination with the customers as well as the suppliers. Its preliminary business objectives were to get profit from the technologies offering potential to develop the customer experience through personalization and streamlining the internal processes in order to ensure a sustained profitability for the business (Liker, J 2004). However, Toyota has always made improvements in its existing processes to sustain its current growth rate. As a result of this, the company is able to withstand the fierce competition experienced in the automobile sector, for a number of decades. Just In Time (JIT) Just in Time is an effective combination of a number of techniques that aim to increase the return on investment of a business-activity. This is done by decreasing the size of the in-process inventory, and various associated costs, related to it. It has been observed that this technique results in remarkable improvement in an organizations return on investment, quality, efficiency and effectiveness. In fact, JIT has been considered as an integral component of an organization’s philosophy and not merely as a production technique. (Ohno 1988) JIT was first developed and mastered inside the manufacturing units of Toyota by Taiichi Ohno in order to satisfy the requirements of the customers without causing any kinds of delays. Later on, Taiichi Ohno came to be known as the father of JIT. Thus, the credit for publicizing the technique is given to Toyota Motor Corporation of Japan. Toyota was successful in overcoming the increasing challenges for its existence through this technique as it focused upon people, plants and systems. (Toyota Highlander Hybrid 2004) The company was very quick to realize that the successful execution of JIT is possible only when each individual within the company contributed towards it. Toyota pioneered this concept to upgrade its current manufacturing process in order to compete with other major players. For a long time, the company was unable to bear the expenses of huge amounts of land used for storing its finished products and spare-parts. Due to this, the economic lot size of the organization was reduced, which led to a very low return on investment for its manufacturing units. Thus, a need was felt for making these units more flexible and eliminating the overhead costs, which were affecting the profitability. With the help of constant research-work, the engineers at Toyota redesigned the manufacturing operations in order to develop a commonality of tooling for various production processes. It also made use of flexible robotic systems for performing a majority of these operations. As a result, common subassemblies were designed that could be used in several models, without wasting much time. The development and implementation of Just In Time technique led to significant improvements for the company. As the work-in process inventory was sold immediately after it was built, a rapid increase in the liquidity was observed. At the same time, the response-time for the customer’s demands came down to about a day. The rate of customer satisfaction increased in no time as vehicles were delivered before their expected deadlines. Moreover, the risk of warehousing the vehicles was completely eliminated as the company adopted the built to order policy for them. (Just in Time- Toyota’s Manufacturing Technique 2008) The very nature of JIT emphasized heavily on the quality aspect, which in turn resulted in the production of high-quality vehicles with minimum complaints. Finally, Toyota redesigned its entire manufacturing process to remove any kind of tolerances, and implemented efficient statistical controls. Consequently, Toyota trained its suppliers to ensure a quality and timely delivery for the spare-parts. JIT increased the motivation levels of the workers, who aimed to accomplish more challenging goals. It also allowed Toyota to concentrate on group effort, which resulted in talent-identification, sharing knowledge, problem-solving skills, ideas and the achievement of a common goal. All these helped the company to secure a competitive position for itself. Stock Control Automobile industry incurred high cost on storage of materials and components. Companies used to store bulk of materials and components. It is the Toyota Corporation that invented just-in-time, a system of stock control. Toyota has adopted JIT method of ordering inventory, for instance it does not keep many assembled cars in its stock. Rather, it manages to assemble the cars in 4 hours after the order is placed. There are many plants of the company who deliver parts and components for manufacturing. Wastage of time is minimized through just-in-time stock control. Detailed production schedules were worked out by manufacturers to find the efficient manufacturing system. Card ordering system ‘Kanban’ was developed to reduce the space and cost attached with large quantities. In Toyota, components were ordered only after the instruction of ‘Kanban’. According to this plan, material that can be used in 1 hour is kept in the stock. But production of whole car plant would be stopped if there is any delay of more than I hour. Initially, it was not easy to cope with the new system ‘just-in-time’. Very soon, Toyota outperformed and developed effective production system. (Hancock, Bolling Pearce 2001) Toyota production system is surprising and highly successful. The production system is valuable and useful due to its integration. Toyota production system focuses on removing waste. Lean manufacturing specialist says ‘just find and eliminate waste’ (Lean manufacturing, 2001). Searching for the waste and eliminating it leads to continuous improvement. Wastes are of many types such as organizational, psychological and materialistic. Bad design is one of the most terrible and careless mistakes, which occurs due to negligence. Bad design problem starts at the commencement of manufacturing and have an effect on other functions. Designing not only includes the design of tools and parts but also the design of manufacturing process. It is expensive to fix the poor design. (Lean manufacturing 2001) If there is a defect in any manufacturing phase, it goes down the line. This defect leads to losses that increase exponentially. Toyota has quality control system, which emphasizes on finding defects. Quality of work in an organization cannot be improved if labor feel shameful on their mistakes and have fear in their mind. (Lean manufacturing 2001) In Toyota, there is an environment of pointing out of fault by the person who has committed it. The organization has an efficient manufacturing environment, in which an employee is encouraged not to commit the mistake again instead of being punishing for that mistake. Employee training is of paramount importance in Toyota Production System. Voice of employees is listened by the management of company. Consumer demand is center of gravity in inventory management of Toyota production System. Employee feedback is also an important part of production system. Strict actions are taken on management mistakes, as they are important and harmful than the mistakes committed by the worker. Management mistakes are taken seriously and proper attention is given to them. Layout of production floor reduces motion of workers and assemblies. Employees at Toyota have specialization in many tasks, which is helpful when main skills of the workers are not required. In the period of low demand, plans are set to hold the meetings and improvements are made in off time. Inventory is highly reduced in production system. Toyota Production System stresses on consumer demand for material resource planning. Inventory is not pushed from behind rather it is pulled forward through manufacturing chain. Major source of waste is overproduction, which is minimized. The company tries to maintain relationships with few trustworthy suppliers as many suppliers involve much time and paperwork. Manufacturing process is standardized so that efficiency can be maintained. Design of the manufacturing process is such that it is forward looking as it helps in reducing the expenses of changeovers. Environmental Protection Toyota Corporation has always been known for its active participation in the environmental protection efforts. It regards the protection of the environment as a key issue for the constant growth of a business organization. In 2000, Toyota framed the Toyota Tsusho Group’s Environment Policy for guiding the actions of its managers and employees in accordance with the environmental issues. In the same year, the company set up the Earth Environment Committee, to promote its environment-related efforts. In fact, this committee formed the basis for the current Conference on the Global Environment. Another major effort of the company in this direction came in the form of Toyota Turkey Project. This project is assigned with the responsibility of economic development and progress based on acceptable principals of the ecological studies, for the coming generations. Since, high-quality products are manufactured in secure and hygienic working-environment; the project ensures that its operations strictly follow the global Toyota environmental policies in product development, design and manufacturing processes. (Environmental Factors 2008) Toyota aims to achieve its environmental protection goals with the help of following processes- Manufacturing automobiles with minimum utilization of natural resources, increased usage of renewable resources, low waste production, and causing less environmental impact by the release of hazardous substances and high levels of noise. By obeying the rules concerning the legal requirements associated with environmental issues and other environmental protection legislatures to continuously assess its environmental performance. By increasing the awareness about the environment issues among various sections of the society by training them. By starting open communication with customers and public institutions in regard to environmental management system efforts and environmental protection practices. Thus, to constantly upgrade its environmental performance, Toyota sets annual goals and targets with respect to the environmental management system. Due to its responsible behavior and exemplary efforts in this direction, the company has been certified with the ISO 14001 Environment Management System Certificate. Nearly, 5.644 m ² of the manufacturing area of the company is being lightened by the sunlight, in order to decrease the electricity consumption. Similarly, the water-pipes constructed of steel are converted into HDPE pipes, to control the wastage of water. Toyota also motivates its business-partners to actively participate in the environmental protection campaigns. With the help of the trainings, members recognition about environmental concerns is increased. For this, the company celebrates the month of June as the Environment Month, every year. In this month, various programs are organized for increasing the level of environmental awareness among all people associated with the company. On similar lines, the company has launched an environmental bulletin- Toyota Green, to complement its efforts in the given direction. In addition to this, the company undertakes detailed inspections before making further investments in business to determine its environment-related impact. It is interesting to note that these inspections are based on surveys aimed to protect the environment, before setting up any new manufacturing units. For this, the company demands detailed investigation from its procurement sources to avoid any kinds of problems related to the environment. In addition to this, check sheets are designed for undertaking surveys and properly dispose off the waste materials, released as a result of the manufacturing operations carried out at the given location. Conclusion It has been seen that the company has a strong presence in the automobile market-segment. The company has a very impressive history and believes in strong cultural values. It lays a great emphasis on the aspect of quality and efficiency to win the confidence of its customers. Moreover, the company believes in making constant changes in its existing processes to remain competitive. In fact, Toyota has always been known for the adoption of latest technologies and concepts to increase its work-efficiency and productivity from time to time. This attitude of the company is supported by the introduction of modern concepts such as JIT, Kanban and Robotics, etc. At the same time, Toyota is always prepared to experiment with the new ideas suggested by its employees, suppliers or customers. Due to this flexible approach, the company has been successful in maintaining its position in a very fierce competitive scenario. At the same time, it has been able to satisfy and fulfill the demands and requirements of its customers, in the most profitable manner. Thus, the company would be able to sustain its current growth-rate and profitability, without facing any difficulty in the near future along with its mission to protect the environment from further deterioration. It is also expected that the company would continue to develop efficient and revolutionary work-methods which would be of great utility for the entire industry. However, it has to remain attentive to the constant changes taking place in its external environment and its areas of operation. References Environmental Factors 2008. Retrieved April 1, 2008, from test.toyotsu.co.jp/data/current/pdf-400-datafile.PDF Hancock G, Bolling, K Pearce, B 2001, GCSE Graphic Products for OCR.Heinemann. Just in Time- Toyota’s Manufacturing Technique 2008. Retrieved April 1, 2008, from www.japan-101.com/business/just_in_time.htm Lean Manufacturing 2008. Retrieved April 1, 2008, from http://systems.almyta.com/articles/Inventory_Management_History_6.asp Liker, J 2004, The 14 Principles of the Toyota Way: An Executive Summary of the Culture Behind TPS, p. 37, Ann Arbor, Michigan: University of Michigan. Ohno, T 1988, Toyota Production System: Beyond Large-Scale Production, Productivity Press. Toyota Highlander Hybrid 2004, Canadian Driver Communications Inc.

African Americans Essay -- essays research papers

Differences in race lead to divergent levels of economic development within the United States. Analysts often try to explain this phenomenon by observing a specific ethnic group's tradition and cultural ideology. Economists expand their analysis on the economic behaviors of African Americans by taking into consideration personal histories and value systems of the group under study. American families measure economic status in terms of income, and factors associated with material security as a whole. These factors may consist of health care, college funds, and retirement plans. However, African American families lag well behind when conceptualizing economic development under these terms.   Ã‚  Ã‚  Ã‚  Ã‚  The reason is due to numerous instances of discrimination that occur in the U.S. Many of America's public policies aid in the underdevelopment of non-white families. Increased economic development within America is the key to upward political and social mobility. If minorities are denied inevitable rights to equality, access to economic development becomes a highly difficult process. Despite America's idealized view on equal opportunity, it is valid to assume that economic security has been limited on the basis of race. Therefore, it is important to investigate why white American families are economically better-off than non-white American families. One must take into account aspects of political participation, education, and the number of children a family has in the home in order to understand this research question. Contemporary Viewpoints:   Ã‚  Ã‚  Ã‚  Ã‚  The lack of political participation of minority groups is a prevalent issue within the United States, explaining why non-white American families are less economically developed when compared to white American families. According to Douglas S. Massey (1995), minority families increasingly speak languages and bear cultures quite different than the established norms within the U.S. regime. He has found that ethnic groups carry their customs into new generations, leading many non-white families to become displaced and impoverished. Brinck Kerr and Will Miller (1997) believe that it is necessary for non-white American families to participate in elections in order to obtain equal representation that they are now lacking. They go on to say that political representation is the key t... ...to ethnic prejudice and discrimination as the United States continues to assimilate into the melting pot for the American dream. Political participation, education, and the number of children within the home are variables that allow the transition to become a less arduous process for white American families. However, if non-white American families continue to do poorly in terms of economic development because of these variables, non-whites will continue to lag behind the income scale in comparison to whites.   Ã‚  Ã‚  Ã‚  Ã‚  Research along these lines will lead to the study of relative differences between ethnic cultures. An example is the discovery of why almost half the number of minorities return to their country of origin after experiences of economic injustice. Previous research may also benefit other analysis in the field of economics by itemizing fertility rates in terms of the higher number of non-white American families who lack the finances to properly nourish their children. These new variables along with my research can in time become valid determinants in explaining why white American families are economically better off that non-white American families.

The Scarlet Letter - Roger Chi :: essays research papers

Imagine a man having insecurities of his own, with a somewhat deformed and unpretentious appearance, finding that his spouse had betrayed him. For Roger Chillingworth, it was a completely heart-breaking devastation. In The Scarlet Letter, Chillingworth is the husband of Hester Prynne. When they married, he knew that she didn't love him, but still proceeded to commit the rest of his life to her. Consequently, a story of forbidden passion, hatred, and jealousy unfolds. Starting off as a scholar, Roger Chillingworth finds himself in a doctor's position later in the book. His back is deformed, and one shoulder is higher than the other, giving him a hunchbacked appearance. Chillingworth is not physically attractive and very slender. His eyes have a 'strong, penetrating power,'; (Chpt. 10, p. 157) and he is a loner. 'Old Roger Chillingworth, throughout life, had been calm in temperament, kindly, though not of warm affections, but ever, and in all his relations with the world, a pure and upright man.'; (p. 157, Chpt. 10) He enjoys studying and the pursuit of knowledge. When Chillingworth finds out that Hester cheated on him, he cannot be blamed for being dismayed and livid. He feels betrayed, and calls Hester's sin unpardonable. His rage quickly becomes resentment, and he develops a strong desire to find out with whom Hester had an affair with. Chillingworth seeks nothing but revenge. When Arthur Dimmesdale defends Hester and her actions, Chillingworth begins his suspicion. Chillingworth quickly becomes determined to withdraw the truth from Dimmesdale, who in fact was the man for whom Hester had betrayed him. The spite Chillingworth feels towards Dimmesdale grows stronger as his suspicion about Hester and Dimmesdale seems more and more likely. Chillingworth plans his vengeance during all of his waking hours. He becomes close to Dimmesdale, hoping maybe he would get a confession, but it didn't happen. The two soon lived together, while Chillingworth still prodded. From then on, Dimmesdale's life became miserable. 'Roger Chillingworth's aspect had undergone a remarkable change while he had dwelt in town, and especially since his abode with Mr. Dimmesdale. At first his expression had been calm, meditative, and scholar-like. "Now, there was something ugly and evil in his face, which they [people of the town] had not previously noticed, and which grew still the more obvious to sight the oftener they looked upon him.'; (Chpt. 9, p. 155) While pretending to be Dimmesdale's trusted confidant and physician, Chillingworth is actually slaying him by means of medicine and mental torture.

educating the global citizen :: essays research papers

Educating the Global Citizen Quote: â€Å"Washing one’s hands in conflict between the powerful and the powerless means to side with the powerful, not to be neutral.† Paulo Friere who was a Brazilian educator and a human right activist wrote this quote. He was born in 1922 and died in 1997. The quote means that that if you don’t to anything to change the issue of the powerless then the powerful people are the ones that succeed. All the powerful need is for no one to stand in the way. If you grant them this then you truly helping them. If you side with the powerless then you are trying to help them and you are not being neutral which means doing nothing at all.   Ã‚  Ã‚  Ã‚  Ã‚  An example is when the Europeans used African Americans as there slaves. The Europeans were the powerful and the African Americans were the powerless. Before the Underground Railroad people were being neutral about the situation. When they started this network of freeing slaves, the sided with the powerless, so that they could be free in Canada.   Ã‚  Ã‚  Ã‚  Ã‚  This quote is trying to make us make a difference in the world, instead of doing nothing at all. By helping someone in need you are making a big difference in our global village. To make a difference it not only takes the government but also us citizens. People all around the world are connected in someway or another. One issue can affect the whole world.   Ã‚  Ã‚  Ã‚  Ã‚  One way that we can apply this quote to the present is how the world has allowed Iraq and Afghanistan to be attacked. Many innocent people, including children have been harmed because no one protested. The world helped the powerful and defeated the powerless. An issue that we are helping is the tsunami that happened in parts of Indonesia, Thailand and India.

How to get DNA from Banana Extraction Essay

I. Introduction DNA is found in all living cells. A polymer looks like a ladder that has been twisted in a helical form. . The sides of the ladder are acknowledged as the backbone of the DNA helix, and are involve of replicating sugar and phosphate units. DNA has a very important responsibility in the cell, as it encodes for all cellular proteins. s. The proteins expressed in a cell classify the distinctiveness of the cell, and organisms are compilation of several cells. Many of our physical characteristics are ascertained by the progression of our DNA. Banana is the general name for herbaceous vegetation of the genus Musa and for the fruit they produce. It is one of the oldest farmed plants. They are inhabitant to tropical South and Southeast Asia. Banana is also used to depict Enset and Fe’i bananas, neither of which fit in to the abovementioned class. Enset bananas belong to the genus Ensete while the nomenclature of Fe’i-type cultivars is vague. Removing DNA from a banana may sound like a complicated task, but it is not very difficult at all. The procedure involves a few common steps which include mashing, filtration, precipitation, and extraction. Squashing exposes a better surface area from which to extract the DNA. Substances are also added that will facilitate break-down cell membranes to discharge the DNA. The filtration step allows for the compilation of the DNA and other cellular substances. The precipitation step allows the DNA to break up from other cellular substances. At last, the DNA is detached from the solution. The DNA will be able to be seen at this stage because huge aggregates will have formed. Abstract: The lengthy, fat fibers of DNA store up the information for the working of the chemistry of life. DNA is present in every cell of plants and animals. The DNA establish in banana cells can be extracted using ordinary, daily materials. We will use an extraction buffer including salt, to split up protein chains that attach around the nucleic acids and detergent to liquefy the lipid (fat) fraction of the banana cell wall and nuclear membrane. This extraction buffer will facilitate and provide us entrance to the DNA within the cells. Rationale: Students will monitor first hand that DNA is in the food they consume. Students will study the simple technique of extracting DNA and each step is essential. To learn how chemical substances can split up the cell structures adjacent to DNA. To see how DNA looks like in food. To learn and see the physical structure of DNA through the naked eye. Statement of the Problem: Is the process of human DNA extractions similar from the banana DNA extractions? Hypothesis: If the process of extracting the DNA of human will be similar to extracting the DNA of banana then both of the proteins will isolate because in extracting DNAs of different kinds of cells (plants or animals), purification is the first step in the study and handling of DNA that allow scientists to see the genetic syndrome or pattern of chain ladders in each kind of cells. Although, plants and animals have different structure of cells but both create DNA in nucleus. Scope and Limitations: The scope for this lab is that DNA has critical part of each living thing, giving every cell its individual uniqueness, yet it is simply extracting from a cell. It would be appealing to watch this experiment open out in a laboratory with tools strong enough to observe this procedure and to see the individual strands of DNA. In addition, DNA might have been hard to understand but it’s amazing how this lab can see a lengthy DNA strands coiled. Lastly, it covers the aspect of the cells in nucleus and how the information of the DNA is kept deeper in human’s body, animal’s body, plants even in long or short period of time. DNA is a real secret hiding from every tiny cell in our body and surroundings. Lastly, we used the fruits to extraction because it’s a polyploidy. The limitation of this lab is that the limit of comparing the DNA of an animal cells such as meat and plant cell because there will be an expensive material’s going to be use in extracting animal cells, mainly spinach, broccoli, chicken liver, peas. What I did froe experiment is to compare through internet. The limitation would also be the temperature for isopropyl alcohol. The isopropyl alcohol must be kept cool at most time. Lastly, the precipitated DNA can cause poor outcome because of splitting up the DNA strands. Terminology: Chromosome- A threadlike linear strand of DNA and associated proteins in the nucleus of eukaryotic cells that carries the genes and functions in the transmission of hereditary information. DNA- Deoxyribonucleic acid; a self-replicating material present in nearly all living organisms as the main constituent of chromosomes. It is the carrier of genetic information. Filtration-The act or process of filtering; the mechanical separation of a liquid from solidify particles floating in it. Precipitation- the condensation of a solid from a solution during a chemical reaction Polyploid- more than two copies of chromosomes in cell, meaning lots of DNA II. Related Literature Foreign: â€Å"Genetic genealogy is DNA testing that’s done specifically for the purpose of learning about one’s heritage.† by Megan Smolenyak â€Å"DNA is the blueprint for life, and now it can serve as a computer to monitor life’s processes.† by Rebecca Boyle â€Å"The structure of double-stranded DNA is universal in all living cells, but differences occur in the methods for extracting genomic DNA from animal and plant cells† by Keiron Audain Local: â€Å"we describe mitochondrial DNA (mtDNA) variation in 423 Philippine samples and analyze them in the context of the genetic diversity of other Southeast Asian populations.† by Kristina Tabbada DNA barcoding can differentiate between closely related species that are hard to tell apart, especially large fishes that are difficult to bring back from the field. It can identify products like fish fillets so you know if the grouper you ordered in a restaurant is really a grouper by DR. mudjekeewis D. Santos Sa House Bill 2586 ni Western Samar 1st District Rep. Mel Senen Sarmiento, nakakalungkot umanong isipin na hindi nabibigyang pagkakataon ang mga anak sa labas na kilalanin ang kanilang mga tunay na magulang noong buhay pa ang mga ito kaya’t ang pagsama ng DNA testing ay makakasiguro sa implementasyon ng Family Code of the Philippines bilang bentahe sa paggamit ng makabagong teknolohiya. by GEMMA GARCIA III. Methodology: 1. Get all the materials. 2. Cut the banana in smaller pieces. Put the entire banana in the Ziploc bag. Seal them tightly. 3. Mash them for 2 minutes. 4. In a plastic cup, mix the 1 tsp. of dish soap, 2 pinch of salt and 4 tsp of water. Stir thoroughly until the dish soap is dissolve in water. 5. Add the mixed solution to the mashed banana. 6. Next, make a well with the coffee filter and place it on a cup. Do not let the filter touch the bottom of the cup. 7. Pour the liquid mixture to the filter paper and filter it for 3-5 minutes. 8. In a test tube, fill the narrow tube with a super cold isopropyl alcohol. 9. Add the 2 tsp. of filtered banana mixture slowly, to have two layers of liquid. 10. Let the tube disturb up to 2-3 minutes. 11. There will be a precipitate DNA forming at the tube. 12. To get the DNA, use bbq skewer and twirl it. 13. Place with capped tube filled with alcohol. 14. Clean up all the materials IV. Data and Analysis: DNA accumulated in Banana. The finish product looks like: Chemical| Functions| Dish soap| Dispersing the lipid membranes | Salt| Eradicate the linked proteins| Isopropyl Alcohol| Precipitate the DNA| Analysis: When mashing up the banana in the Ziploc, it helps the cell wall, nuclear membranes and cellular to break down. The extraction buffer helps to discharge DNA from the nearby cell components of the mashed banana. The filter makes easier to liquefy and removes bigger particles from the solution and extracting smaller cell components such as the proteins of the banana. When the filtrate alcohol is added, the DNA precipitated out of the solution. The DNA looks like a white, cloudy or fine stringy substance. DNA is not visible as a single strand to the naked eye, however, if there’ are thousand of DNA strands present; we will be able to see the large group of DNA threads. Also, DNA is present in all living things in a long or short period, even dead animals or human’s centuries ago. That’s why DNA helps many scientists or doctors to identify genetics of each person and/or lineage. Even different kind of cells has DNA, animals or plants, because DNA is saved inside the nucleus. Also, the process of getting meat and fruits are the same because the experiment is to extract and purify the cell components and leave out all the unneeded substance to do the process. That’s why we used filter and dish soap. V. Conclusion/ Recommendation I therefore conclude that the process of extracting meat and fruits are the same because it has cell components and have same parts. The DNA of all kinds of cells is hidden in nucleus where they bring out the genes of each class and family of an organism. Even the person is dead or mummies can be extracted by DNA because there’s a cell living inside us. In doing this experiment, splitting up the cell wall, nuclear membrane and plasma membrane is important. So does in the meat extractions, because this three cell components is present with plant and animal cell. In the lab, DNA extractions collected the sample cells. Second, breaking open the cells to get rid of the lipid membranes. Then, after DNA is free from the cell, it precipitated the DNA as of the solution. Adding salt to the solution triggers the cellular debris and unnecessary proteins in the solution to cluster together. Finally, the isopropyl alcohol is added and assorted into the solution. Since the DNA is not soluble in the alcohol, it will precipitate and become perceptible to the naked eye and simply tested. Reference: http://learn.genetics.utah.edu/content/labs/extraction/howto/ http://en.wikipedia.org/wiki/DNA_extraction https://www.migeneticsconnection.org/genomics/genetic%20variation/DNAExtractionBanana.htm http://www.accessexcellence.org/AE/AEC/CC/DNA_extractions.php

Adultery in Madame Bovary vs Story of Zahra

Adultery committed by women in many societies is considered a sin as well as an act of betrayal towards their families and towards their husbands. In Flaubert’s ‘Madame Bovary’ and al- Shaykh’s ‘The Story of Zahra’ both the protagonists, Emma and Zahra, commit adultery in order to run away from harsh realities of their lives. Emma commits adultery in order to escape the boredom of married life with her husband Charles as well as to seek true love which can only be found in the fantasy novels she has read. Zahra, on the other hand, commits adultery in order to forget her turbulent years of childhood, to deal with the ongoing inertia of her life and to flee the harsh realities of the ongoing civil war. However the impact it has on both the protagonist and the people around them are quite different which reveals their contrasting personalities as well as the distinctive societies they live in. One of the most important aspects of adultery committed by Emma and Zahra is what impact it has on themselves. Mesmerized by her lover Rodolphe, even though she is married to Charles, Emma decides to have an affair with him. Her thoughts during their intimacy were â€Å"she reveled in it without remorse, without disquiet, without anxiety†. This shows that her act of betrayal has not affected her one bit. In fact, she believes that her adulterous ways has made her lifelong dream come true; not to mention that it has also made her distorted vision of love and happiness come true. She never spoke of marriage to her lover and we see no sign of Rodolphe taking care of her. Emma received bliss from her adulteries with Rodolphe which shows her selfishness as well as her inability to care for her husband. Furthermore, once Emma started an affair with Rodolphe, the relationship between these two becomes stronger than ever and which results in them becoming inseparable lovers. However, she fails to realize that she has been manipulated for her lover’s personal gains and this leads her to a path of self-destructiveness. Although found in a similar situation, the impact it has on Zahra differs entirely. Dealing with a very turbulent childhood, where she witnessed as well as experienced her father’s brutality, she falls in love with a married man, Malek. As time progresses, the relationship between them grows stronger. Their relationship comes to a stage where the thought of marriage arises. As Zahra says very little during their relationship, his refusal to marry her had little effect on it. Her thoughts after having committed infidelities with him were â€Å"I thought I could influence him; that was my delusion. He would lift my skirt casually, not even bothering to undress me completely before making love to me. All at once I would be filled with disgust and contempt. † Unlike Emma, Zahra actually loved her aficionado and even asked him to marry her. This shows her attachment towards him and how much she cared for him even though he married to another woman. However, once Zahra started committing adultery with him, her attitude towards him changes radically. She realizes that he does not love her at all and deceives her into having sex with her by explaining how women should be treated equally to men whilst penetrating her virginity. The adulteries committed by the protagonists of these two novels not only have an impact on them, but it has also impacted their husbands with whom they vowed to cherish the rest of their lives with. Emma kept her adulteries with other men so secretive that it was not until her death when her husband, Charles, would find out about her infidelities. He would one day stumble across the letters from Rodolphe. After reading them, he would reflect on what was written to himself â€Å"He endeavored, however, to bring himself into a devotional frame of mind, to buoy himself up with hope of a future life, in which he would see her again†. This demonstrates that even though Emma had deceived him during their marriage, he still loved her and even wanted to spend another lifetime with her. The letters do have a big impact on him as he lives and dies in seclusion during the latter years of his life, but the fact that during his last days he lives his life the way Emma did shows his emotional attachment towards her as well as how she was mortifying him even though she was dead. On the other hand, Majed, Zahra’s husband, finds about her past affairs while she was alive. As Majed and Zahra are married, he believes that he must now make love to her in order to make himself happy. When he does make love to her, he sees that while he is penetrating her there is not one drop of blood from Zahra. This vindicates the fact that Zahra is not a virgin. â€Å"Not one drop of blood. I did not ask for a sea of blood, I would have settled for one drop, but could only cry out as if in trance, â€Å"Curse Woman! Daughter of a Cursed Woman†. Unlike Charles, Majed is livid about Zahra’s illicit affairs. He abuses her and even threatens to blackmail her family about the sins she has committed. He believed that since Zahra came from a good family, marrying her will earn him and his family some much needed respect. Instead, the situation has become worse as now people in his community will remember him as the man being married to a woman who was not a virgin at the time of her marriage. We get this impression that Zahra has no value to him. This is because in Muslim culture, a virgin woman is a sign of purity and hence if a man marries such a woman, he is deemed a life of prosperity and happiness. In this case, Malek married a girl who is not free of abstinence before marriage which means that nobody will give him or his wife or their families the same amount of respect had Zahra been a virgin. The contrasting societies in which these two protagonists live are also very important as the adulteries committed have a lasting impression on their respective societies. When Emma is having her affair with Rodolphe, one day he insists that they go horse riding together for her well-being. Emma is not too keen; however due to Charles’ lack of awareness about the situation, he urges her to go with Rodolphe for the sake of her health. â€Å"I really don’t care how it looks! Said Charles, turning on his heel. Health comes first! You’re making a real mistake. † As women were victims of a male dominated society in nineteenth century France, the role they played in society was minimal (being confined to their houses and playing the role of honorable wife and mother). Emma clearly rebelled against these customs and did engage in deeds which were deemed scandalous in those times. However, her adulterous ways had little impact as far as society is concerned. This is because the Bourgeois society was deemed as sham, with little or no morals. It vindicates the fact that no-one in this particular society neither cares what other people do and hence brings a question over their self-dignity as well as the values imposed by society on its people. On the other hand, the society in which Zahra lives is a very conservative one and the impact the adulteries have is a strong one. When having their affair, Zahra and Malek meet in cafe where no one can see them in order to escape glances from people in their society. â€Å"He pays for coffee in that cafe frequented by only those afraid to be seen together in public†. Unlike in Madame Bovary, reputation and dignity in the community plays a very important role in The Story of Zahra. Here, we can see that society considers these people as outcastes, thus making life extremely difficult for them. To conclude, the reactions Emma and Zahra they receive from committing adultery are different and hence those reactions have very different impacts on them and on their respective societies as well. Thus, our attitudes and perception towards adultery vary according to protagonists. Zahra, who sees life in reality, is devastated and shattered once the impact of adultery, strikes her. This is what most people will be able to relate to and thus we have sympathy for her. On the other hand, Emma, who lives her life in fantasy, is unscathed by the impact of adultery and this gives an impression on the readers that she is too self-absorbed to care about others which makes her a very difficult character to like for the readers. Ironically, it is Emma Bovary who is represented as the modern woman, seeking happiness in a male-dominated society through whatever means possible.

Film Techniques Used to Emphasize Themes in V for Vendetta

Film techniques used to emphasize themes in V for Vendetta In the film V for Vendetta, the director, James McTeigue uses symbolism, costume and dialogue to emphasise the idea of everybody having a right to individuality, and the right – and duty – to resist forced conformism. James McTeigue uses symbolism in the film V for Vendetta to juxtapose the idea of individuality and the resistance of forced conformity. The first important symbol used in the film is V’s mask.This symbol is shown in all of the scenes V appears in and again in the very last scene. In this scene thousands of citizens gather wearing the masks and remove them. Masks often symbolize a character hiding their identity. This final scene when the citizens remove their masks is important for emphasising the theme. The citizens show that they are no longer willing to allow themselves to be forced into conforming, that instead they will resist.The other important symbol used by the director is mirrors; at the beginning of the film we are introduced to the characters of Evey and V as they put on their masks for the evening in their mirrors. V is also seen reflected in Delia’s eyes during the fire at Lark Hill. Mirrors often symbolise an unknown identity or not seeing yourself for who you really are. McTeigue uses both of these symbols to juxtapose the right to individuality and the right- and duty – to resist forced conformism.He shows the characters in the film doing the opposite of this to emphasise why the viewers need to fight to preserve their own individuality. When speaking in an interview with Ryan Lambie on March 2nd 2012, McTeigue was asked how he feels about people using the masks for political protests and other such activities, McTeigue replied â€Å"I think the mask is a good way for people to feel free to do things they might not normally do† this statement shows McTeigue’s desire for the public to fight for their individuality and resist conforming to the wishes of the government.The second visual feature used by the director in this film is costume. McTeigue shows a change in costume in the character Evey from the beginning to the end of the film, in order to emphasise Evey’s resistance to forced conformism and her journey to find her own individuality. At the beginning of the film, Evey dresses to blend in with the crowds; she wears light colours, nothing that stands out. However towards the end of the film, V helps Evey to lose her fear and discover who she is.He shaves her head. After this point in the film Evey begins to wear darker coloured clothing such as blacks and greys, and wears her bald head with pride. She does not cover it with wigs or hats. This is similar to the costume changes shown in the film the Matrix, which James McTeigue helped direct. While in the Matrix the characters wear darker clothes, these colours show a change in attitude and the characters’ desires to resist being cont rolled and forced into conformity by the Machines.This change in costume is similar to that of V for Vendetta, which shows Evey’s new-found confidence in her identity, and her willingness to resist conforming to the totalitarian society she lives in. In doing this, the director urges viewers to try to find their own individuality and resist the conformism in their own lives. He uses this film to warn viewers of the dangers of not resisting forced conformism, through the lack of change in costume in the other characters.In 2011 an article was posted on Enotes which reads â€Å"V's legacy for change is embodied in Evey, which is reflective of how individuals have to make a conscious choice to embody dissent and resistance†¦ The end desire for anarchy is nothing more than a realization of individuality and individual choice†¦ individuality and personal notions of identity are the opposing forces to totalitarianism†¦ the need for individuality is seen as the antid ote to a realm where political control is contingent on silence and a lack of individuality. Plainly put the author means that V for Vendetta shows that in order to avoid totalitarianism the public must protect their individuality and resist forced conformity. One of the most important verbal techniques used by James McTeigue is dialogue. The director shows the characters’ lack of individuality and resistance to conformity through verbal speech. During the second act of the film V for Vendetta, Gordon states â€Å"When you wear a mask for so long, you begin to forget who you were beneath it†.This statement not only emphasises the symbolism in the film but also shows Gordon’s lack of resistance to forced conformity. McTeigue chooses this line of dialogue to state the need to prevent putting on the mask to begin with. He wants viewers to believe that their individuality is important and they shouldn’t allow society to remove it from them. When asked by Evey to remove his mask near the end of the film V states â€Å"Evey, please . . . there is a face beneath this mask, but it's not me.I'm no more that face than I am the muscles beneath it, or the bones beneath them. † By which he means that his identity is not based on the person beneath his mask, he is who he chooses to be. McTeigue uses this line of dialogue to show viewers that their identity is not decided by how they look, that they can choose their own identity by fighting for their individuality. James McTeigue uses symbolism, costume, and dialogue to emphasise the right to individuality and the right – and duty – to resist forced conformity in the film V for Vendetta.

Living in a Morally Corrupt Society

Brandi Smithers 18 October 2012 Professor James Essay #1 Final Draft Living in a Morally Corrupt and Market Driven Society Our society is a corrupt one, without a doubt. Built on morals and ethics that have lost prominence and importance, our society and the people who it is composed of have quickly made our market economy something awful that was never intended. A market economy is essentially a harmless, productive way of organizing activity and trade; unfortunately, society has lost sight of the good intentions and has â€Å"drifted from having a market economy to being a market society (Sandel 10).People have let greed for money and for success consume them. No longer is the market a tool for organization. Instead, it is now a way of life. Having the upper-hand in the market, means one is better off. What caused this change in society? Greed. Market triumphalism became the goal of many when they let greed overpower integrity (Sandel 6). Greed is the devil inside the market. It c reates a moral dilemma by causing people to have a desire from market triumphalism so strong that they are â€Å"led to irresponsible risk taking† as means of obtaining what they long for (Sandal 6).People start to question if the morals instilled in their mind can be stretched farther and farther until they become â€Å"morally vacant† (Sandal 13). The market has put a price on things never meant to be associated with a dollar sign such as time and ultimately, our lives. Historically, the need to â€Å"organize the production and distribution of goods† generated the idea of a market economy; though once widely accepted, â€Å"markets†¦ have come to govern our lives as never before† (Sandal 6).In today’s society the market has a negative impact on a majority of adults and a surprising amount of children. It is becoming more and more common to see adults using incentives to motivate children to the right thing. For example, parents and schools often offer cash incentive for good grades (Sandal 51). Not only is it surprising to some that parents pay their children for a good report card, but â€Å"it never occurred to anyone that the school itself might pay for good grades† (Sandal 51).Though some may argue that money incentive for grades â€Å"transforms the culture of schools and the attitudes of students towards school† (Sandal 54) for the better, the children’s desire for cash replaces the traditional and responsible thought that doing good in school meant that one would not only better themselves, but that they would be a productive member of society. The incentives, or bribes, â€Å"bypass persuasion and substitute and external reason for an intrinsic one† (Sandal 59).This shift in mindset not only instills greedy habits in children, but also creates irrational expectations for incentive given when one did nothing above and beyond what should be expected of any child. In essence, parents a nd adults are manipulating a child’s sense of duty and obligation by putting a price on good behavior. The market and the common use of bribery undermine â€Å"obligation and commitment,† which ultimately are â€Å"ideals that can’t be reduced to monetary terms† (Sandal 50).When one hears the word â€Å"greed,† more often than not, money comes to mind; however, money is not the only asset people seek with greedy minds. The concept of time is one part of people’s everyday lives that the market has dramatically manipulated in such a way that time is more valuable than money. Corporations and franchised businesses have noticed this growing trend and they have taken advantage of people’s greed for time. They have found that adding â€Å"fast-track schemes† to their marketing plans adds to their profit margin and also increases customer satisfaction.They stand firm in the belief that â€Å"letting people par for faster service at a irports, at amusement parks, and on highways improves economic efficiency but letting people put a price on their time† (Sandel 20). It is not surprising that the moral importance of equality is thrown under the table by the same people that saw dollar signs when handling the ultimatum of profit vs. equality. For instance, people with excess money are able to jump to the front of the line at amusement parks and they also have to ability to pay extra to sit First-Class on an airplane (Sandal 17-18).Sure, the convenience for the consumer of the â€Å"fast-track schemes† is considerable, but the schemes are extremely â€Å"unfair to those left languishing† waiting patiently for their turn (Sandal 27). Today’s market society has not only added an extreme factor to inequality amongst citizens of society, but yet again, people are letting their morals of fairness slide in order to gain selfish convenience. The market has driven businesses and consumers alike int o forgetting that one of the key factors to coexistence with one another is equality. The arket has made time, once an element of life considered unchangeable, an easily manipulated tool for profit gain and also another reason why people of our society are so morally vacant. Out of all the ways market has driven the people of our society mad by giving priceless aspects of life monetary value, one aspect of life that should never be a part of market economy, is life itself. Project Prevention, founded by Barbra Harris, is a program that offers drug addicted women $300 cash if they will undergo sterilization or long-term birth control (Sandel 43).Offering drug-addicted women money for sterilization is coercive, thus already making it morally wrong (Sandel 45). Not only does the organization use means of coercion for their gain, but the ultimatum that the drug-addicted women are faced with is one that no woman should ever have to encounter. She has to choose whether she wants to have c hildren in the future, or if she is to take the money to satisfy the â€Å"necessity of her situation† (Sandal 45). When â€Å"a drug-addicted woman agrees to be sterilized for money, she is not acting freely† (45).Project Prevention is a perfect example of how today’s free market has labeled our bodies (and the ones yet to be born) are merely â€Å"possessions that we own and can use and dispose of† (Sandal 47). Since the market has stepped over the moral boundaries of viewing humans as possessions, it is clear that â€Å"we need to rethink the role that markets should play in our society† (Sandal 7). Human life is one of the things that money can’t buy. Market economy is a great tool for organization in the way trade is handled, but a tool is what it should be; unfortunately, the market has consumed our society and it is the very air we all breathe.Children are not only submerged in the ideas of a morally corrupt market, but they are being taught how to follow in the footsteps of the morally corrupted. As they develop, the corrupt ideas intensify, and money becomes air. Functionality is impossible in the absence of market. Intangible aspects of life, such as time, form a monetary value, leaving the once innocent child as a money hungry adult. Despite the morals once instilled in that child’s mind, the child finds the ultimate victim to a morally corrupt society: an unborn child. When will he realize that there are some things that money can’t buy?

Hrm/300 Managment Overview

Human Resource Management Overview University of Phoenix HRM/300 November 14, 2012 Human Resource Management Overview Organizations require people to run everyday operations, which mean every organization needs human resource management. Today’s paper will discuss what human resource management is, and its primary function within an organization. Every organization has a strategic plan, and human resource management play a critical role in the implementation and production of that plan. Last, will discuss the role of human resource management in an organization’s strategic planning.What is Human Resource Management? According to Reed (2012), from the University of North Carolina Wilmington, Human resource management or HRM, assist in the development and education of people within the organization. The world is constantly changing and evolving each day. Human resource management must understand many aspects of society and the world to properly prepare an organization for those changes. For example, those changes could be: Globalization, technology, workforce diversity, labor shortages, continuous improvement initiatives, etc†¦ Primary Function of HRMThere are many functions of HRM within an organization. However, the primary function of HRM is to increase the effectiveness and contribution ability of its employees, while attaining the goals and objectives of the organization. This could include continuing education, department cross-training, certification processes, diversity training, etc†¦ (DeCenzo & Robbins, 2007). As stated in the aforementioned paragraph, HRM has many roles within an organization. Some of these roles include compensation, benefits, training and development, employee relations, recruiting, and hiring process.Based on the broad spectrum of responsibilities for HRM, it is crucial for one to behold solid communication skills and decision-making capabilities. One may argue it is also critical to behold strong analytical skills and critical thought processes. These are skills one needs to stay competitive in today’s business world (DeCenzo & Robbins, 2007). HRM’s Role in an Organization’s Strategic Plan After generations of arguing, there is still an ongoing debate about the role HRM play in an organization’s strategic planning process. Some senior management believes HRM’s role is solely as a compliance function.Other senior management looks to HRM as a consultative service. No matter one’s stance on this debate, there is no denying the impact HRM has on the strategic plan of an organization (DeCenzo & Robbins, 2007). HRM professionals continue to fight for the proverbial â€Å"seat at the table† in this debate. HRM has nothing to worry about in most organizations. Successful organizations rarely develop a strategy involving human capital without the consideration of HRM. Even more important, no strategic plan is successful without effective recruiti ng, deployment, and development of human capital.This is exactly why HRM should have a â€Å"seat at the table† at all times (DeCenzo & Robbins, 2007). HRM provides value at every level of the strategic planning cycle by demonstrating knowledge, alignment, success, and vision of the organization. HRM must recruit each candidate that best fits the needs of the business. If the business is suffering or needs improvements in a specific area, HRM will recruit to fill that position based on specific criteria the business is looking for to further advance its position within the competitive market.If HRM does not function at a high level within this one function, the entire business is at risk (DeCenzo & Robbins, 2007). Conclusion Exploiting opportunities and identifying goals are the two most important aspects of strategic planning. HRM plays a critical role during this process, while limiting and considering all associated risks. HRM helps align goals and initiatives while aligni ng all necessary resources to deliver the desired results of its key stakeholders. HRM should be involved in every step of every process. If one can execute successfully these uiding principles throughout each phase of strategic planning, one’s future is bright. Involving HRM will strengthen the position of the strategy by providing fact-based insight to stakeholders. In time, HRM will align the necessary resources to achieve the initiatives and goals of management and the strategic plan. References DeCenzo, D. , & Robbins, S. (2007). Fundamentals of Human Resource Management (9th ed. ). John Wiley and Sons. Reed, D. (2012). University of North Carolina Wilmington. What is human resource management. Retrieved from http://uncw. edu/career/humanresources. html