Marketing Research Objectives and marketing theory Essay

Marketing Research Objectives and trade theory - Essay ExampleThe simplest definition of marketing is however, the process of influencing consumer deportment in a number of ways into purchasing a product according to a marketers agenda. The ways used to influence consumer deportment vary but the commonality amongst all of them is to convey to the audience that the product is an object of necessity. Nowadays, communication of this sort is done between a marketer and its consumers through mediums such as advertising through the radio, print and the vibrant electronic media (Pride & Ferrell, 2011).Having had a general idea about the concept of marketing, in order to unionize it, marketers all around the world need to carry out some planning through questioning to guide themselves and this is called marketing research.The American marketing association defines marketing research as being the means of creating a link between the consumer, customer, as well as public to the marketer with information which would enable him to get wind marketing opportunities as well as issues, and lead towards making them more efficient and productive in every way (Malhotra, 2008).If this is so then it is comprehensible that in order to proceed towards conducting a marketing research a set of research objectives would be needed to make sure the effort is headed in the right direction (McDaniel & Gates, 1998) (Berkowitz, 2011)? The research objectives would and can be directly tailored according to the goal expected to be achieved through the process of the marketing research (McDaniel & Gates, 1998). If the aim of the marketing research by a marketer was to determine whether his food and boozes company for example should introduce a new energy drink, the research objectives of that specific marketing research campaign could beIdentify the differences between the tastes of the various drinks being offered by the competitors and compare them with their respective