Analysing the financial performace if the automotive industry in the Research Proposal

Analysing the financial performace if the automotive industry in the United states - Research Proposal Example However, between 1920 and 1930, there emerged three giant car producers in the United States. Chrysler, Ford, and General Motors. The American automotive industry quickly grew to be the largest in the world. A ranking it held until 1980 when it was overtaken by Japan. America regained the top position only to be passed by another Asian country, China, in 2008 (Goyal, Netessine and Randall, 2012). Currently the American automotive industry is diverse, hosting top car manufacturers from all over the world. The market is dominated by General Motors who, Toyota and Ford, who have a market, share of 18%, 14%, and 13.5% respectively. Other notable manufacturers include Chrysler with 12%, Nissan 9% and Honda 8percentage. Hyundai, Kia, Subaru and BMW also own a collective market share summing up to 15%. Manufacturers are attracted to America because it offers superior infrastructure and a conducive environment for the production of cars. The automotive industry provides direct employment to over 1.8 million Americans. Jobs indirectly linked to the automobile industry in the United States accumulate to 8 million (Goyal, Netessine, and Randall, 2012). The primary reason for me choosing this topic is that the motor industry in America currently plays a very significant role in quality transportation. Taking this account, it is clear to note the importance of the American Automotive industry to Americans and general car users in the rest of the world. The primary aim of this research is to shed light on the financial performance of the American automotive industry. This research will seek to uncover recent financial results of key car manufacturing companies in the United States. The study will also analyze and interpret relevant aspects of finance in the American automotive industry. This research will also aim to find the main reasons for improving or dropping financial results in the industry. The study will examine how companies have managed to cope with challenges