Swot Analysis of Safaricom

mplemented effectively, have the greatest impact. Regardless of the scope of your tradeing excogitate, you essential keep in mind that it is a fluid document. Every business needs to bring with a well structured plan that is based in thorough research, competitive positioning and get-at-able outcomes. Your plan should be the basis for your activities everywhere the coming months. However, you should always be pull up stakesing to enhance or direct your plan based on what proves successful. foodstuffing Plan Basics 1. Market Research Collect, organize, and draw up cut down data about the market that is soon buying the product(s) or service(s) you will sell.Some areas to drive * Market dynamics, patterns including seasonality * Customers demographics, market segment, target markets, needs, buying decisions * growth whats out there now, whats the competition offering * original gross revenue in the industry * Benchmarks in the industry * Suppliers vendors that you will need to rely on 2. betoken Market uprise niche or target markets for your product and describe them. Ads by Google Choose Gmail exonerate Email by Google Switch to Gmail, Sign up now Mail. Google. com Construction Projects Construction & Infrastructure Projects, try the Service straight BusinessMonitor. com/Africa stand up Analysis Tool Get a free 30 sidereal day trial of Mindjet and create SWOT Analysis easily. www. Mindjet. com Be Brilliant EMarketing Over 50 eMarketing Tools.. SAVE over 25% -Nairobi Training www. dolphinsgroup. co. ke 3. Product Describe your product. How does your product relate to the market? What does your market need, what do they currently use, what do they need to a higher place and beyond current use? 4. Competition Describe your competition. Develop your laughable exchange proposition. What makes you stand obscure from your competition? What is your competition doing about branding? 5. Mission Statement spare a few sentences that affirm Key market who youre selling to * Contribution what youre selling * Distinction your curious selling proposition 6. Market Strategies Write down the trade and promotion strategies that you want to use or at least sell using. Strategies to consider * Networking go where your market is * Direct marketing sales letters, brochures, flyers * publicize print media, directories * Training programs to growing awareness * Write articles, give advice, become known as an skilful * Direct/personal selling * Publicity/press releases * Trade shows * Web site 7. Pricing, Positioning and stigmatizationFrom the information youve collected, establish strategies for determining the outlay of your product, where your product will be positioned in the market and how you will achieve brand awareness. 8. reckon Budget your dollars. What strategies can you afford? What can you do in house, what do you need to outsource. 9. Marketing Goals Establish quantitative marketing goals. This means goal s that you can turn into numbers. For instance, your goals might be to gain at least 30 new clients or to sell 10 products per week, or to emergence your income by 30% this year. Your goals might involve sales, profits, or customers satisfaction. 0. Monitor Your Results Test and analyze. Identify the strategies that are working. * descry customers * Track sales, leads, visitors to your web site, percent of sales to impressions Related ArticlesSample Marketing PlanMarket Plan Worksheet By researching your markets, your competition, and determining your whimsical positioning, you are in a a good deal go against position to promote and sell your product or service. By establishing goals for your marketing campaign, you can better understand whether or not your efforts are generating results through current reexamine and evaluation of results.As mentioned earlier in this article, be sure to use your plan as a living document. Successful marketers continually review the status o f their campaigns against their set objectives. This ensures ongoing improvements to your marketing initiatives and helps with time to come planning. mplemented effectively, have the greatest impact. Regardless of the scope of your marketing plan, you must keep in mind that it is a fluid document. Every business needs to begin with a well structured plan that is based in thorough research, competitive positioning and attainable outcomes. Your plan should be the basis for your activities over the coming months.However, you should always be willing to enhance or redirect your plan based on what proves successful. Marketing Plan Basics 1. Market Research Collect, organize, and write down data about the market that is currently buying the product(s) or service(s) you will sell. Some areas to consider * Market dynamics, patterns including seasonality * Customers demographics, market segment, target markets, needs, buying decisions * Product whats out there now, whats the competition of fering * Current sales in the industry * Benchmarks in the industry * Suppliers vendors that you will need to rely on . Target Market Find niche or target markets for your product and describe them. Ads by Google Choose Gmail Free Email by Google Switch to Gmail, Sign up now Mail. Google. com Construction Projects Construction & Infrastructure Projects, Sample the Service Now BusinessMonitor. com/Africa SWOT Analysis Tool Get a free 30 day trial of Mindjet and create SWOT Analysis easily. www. Mindjet. com Be Brilliant EMarketing Over 50 eMarketing Tools.. SAVE over 25% -Nairobi Training www. dolphinsgroup. co. ke 3. Product Describe your product. How does your product relate to the market?What does your market need, what do they currently use, what do they need above and beyond current use? 4. Competition Describe your competition. Develop your unique selling proposition. What makes you stand apart from your competition? What is your competition doing about branding? 5. Mission Statement Write a few sentences that state * Key market who youre selling to * Contribution what youre selling * Distinction your unique selling proposition 6. Market Strategies Write down the marketing and promotion strategies that you want to use or at least consider using.Strategies to consider * Networking go where your market is * Direct marketing sales letters, brochures, flyers * Advertising print media, directories * Training programs to increase awareness * Write articles, give advice, become known as an expert * Direct/personal selling * Publicity/press releases * Trade shows * Web site 7. Pricing, Positioning and Branding From the information youve collected, establish strategies for determining the price of your product, where your product will be positioned in the market and how you will achieve brand awareness. 8. Budget Budget your dollars. What strategies can you afford?What can you do in house, what do you need to outsource. 9. Marketing Goals Establish quant ifiable marketing goals. This means goals that you can turn into numbers. For instance, your goals might be to gain at least 30 new clients or to sell 10 products per week, or to increase your income by 30% this year. Your goals might include sales, profits, or customers satisfaction. 10. Monitor Your Results Test and analyze. Identify the strategies that are working. * Survey customers * Track sales, leads, visitors to your web site, percent of sales to impressions Related ArticlesSample Marketing PlanMarket Plan Worksheet By researching your markets, your competition, and determining your unique positioning, you are in a much better position to promote and sell your product or service. By establishing goals for your marketing campaign, you can better understand whether or not your efforts are generating results through ongoing review and evaluation of results. As mentioned earlier in this article, be sure to use your plan as a living document. Successful marketers continually revi ew the status of their campaigns against their set objectives. This ensures ongoing improvements to your marketing initiatives and helps with future planning.